Regardless of what type of business you own, you need a way to get your name out there for people to remember who you are. One of the best ways to do that is with quality made business cards. However, it is important to remember that not all business cards are the same. To help make sure you get a card that people are going to want to hold on to, don't make one of these mistakes below.
Putting too much information on the card.
Oftentimes, people think they need to cram as much information as they can on a tiny business card. However, that isn't the case. All you need on the front of the card is your contact information. Include business name, your name, position, phone number, fax number, email address, business website and address. You can also include a logo in the corner. Pay close attention to how your logo looks when you shrink it down to make sure it still looks aesthetically appealing to the eye. The key is not putting too much information on the card and making it a jumbled mess.
Choosing fonts that are difficult to read.
While you might think one font looks pretty, a client might not be able to read what your information says at all. Opt for something with clean, straight lines. Fonts like Times New Roman, Sans Serif, Calbri, Cambri and Arial tend to work well. You don't want your customers to be straining themselves just to make out what the words on your card say. It could end up costing you customers because they won't be able to decipher what you have to offer them.
Not making use of the back.
Take advantage of the back of your business card by listing a promotion on there. There is no reason to leave it blank when you can maximize your printing space with a promotion or something else that is going to draw customers in and make them want to contact your business. Something like 10% off or save $50 on a service call when you present the card to the service professional will work amazingly well, and they give people a reason to hold onto your card.
By not making one of the mistakes above, you can make sure you get the business cards you need in the shortest amount of time possible. To find out more about getting your new business cards printed, contact a printing professional today. Click here for more information about wide format printing.