As a small business owner, the internet provides you with the opportunity to stand out and build your business in an accessible manner. It is important for you to understand how to market your business. Here are three smart direct marketing digital trends you need to embrace as a small business owner.

1. Focus Your Social Media Activity

When it comes to social media, the big sites that most people are aware of are Twitter and Facebook. Then there are the social sites that are targeted more towards a particular age group. These typically focus on a specific demographic.

It's easy to sign up for numerous social media sites, but it can be hard to maintain a presence on all of them. That is why you shouldn't try to maintain a presence on every social media site that you can think of. Instead, you should figure out which social media sites your target audience uses and stick to building a presence on those sites. With a small company, you only have so much time, so you want to build your presence on the sites that will impact your business the most.

2. Tap Into Influencer Marketing

The second thing you'll want to do is to tap into the influencer marketing trend. Influencer marketing is not just for fashion brands. It is for anyone who has something to sell. That said, with influence marketing, you essentially pay someone who has access to your target audience to recommend your products.

Influencer marketing is the internet's version of word-of-mouth advertising. People are more likely to purchase something that someone they like recommends, and people feel close to the influencers they follow on social media. By working with social media influencers, you tap into other people's successful social media and followers.

3. Build an Email List

Third, you need to build an email list. You should make sure that it's easy for everyone who visits your website to opt into your email list. Building this list allows you to create a direct marketing list that you can use to market to people who have an express interest in your business.

When it comes to succeeding online as a small business owner, you need to focus your social media marketing efforts, tap into the influencer marketing trend, and work on building your email list. These three strategies will help you build your online impact. For more information, contact a direct marketing agency.